COURSE SYLLABUS Principles of Marketing ONLINE Fall 18 BMK -201- 3 credit hours Professor: Sue Lugli Office Location: Wheaton Hall, Room 313 Office Hours: Tuesday 10:00 am – 12:00 pm, Wednesday 3:00pm - 6:00pm, Thursday 9:30am - 11:30am and by appointment Office PHONE (860) 343-5840 Office e-mail: SLugli@mxcc.edu (THIS IS THE BEST WAY TO CONTACT ME or in the ask me a question area … Laptops/Smartphone – Don’t use ‘em! Syllabus Description: Show Course Summary. Black Matters: Introduction to Black Studies, Market Segmenting, Targeting, and Positioning, Using Marketing Channels to Create Value for Customers, Using Supply Chains to Create Value for Customers, Integrated Marketing Communications and the Changing Media Landscape, Public Relations, Social Media, and Sponsorships, Customer Satisfaction, Loyalty, and Empowerment. Seven perspectives of marketing: global, relationship, ethics, customer value, productivity, technology, entrepreneurship, is included in this course. If you do not deliver the approved accommodation form to me, I will not know you have been approved to receive accommodations and will have no basis for providing those accommodations. You do not need to respond to outreach from the university if you do not want.". It's a It is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Principles of Marketing is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Marketing, not just those covered in this course. You will then see the learning materials and instructions on how to use them. Proctored Exams/Online Instruction: Students should be aware and plan ahead for the possibility of having to complete all courses and/or exams online or in a proctored environment. The syllabus page shows a table-oriented view of the course schedule, and the basics of Calendar; Sunday Monday Tuesday Wednesday Thursday Friday Saturday 29 November 2020 29 Previous month Next month Today Click to view event details. If make-up work is necessary, it must be completed before the next class. Emphasis is placed on the integration of marketing principles into an organized approach for decision making., A basic understanding of the role and scope of responsibilities facing contemporary marketing management. CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 10/27/2020. Marketing Principles is the foundational course for all pathways in Marketing Education. COURSE SYLLABUS Principles of Marketing SP15 BMK -201- 3 credit hours ONLINE Professor: Sue Lugli Office Location: Wheaton Hall, Room 313 Office Hours: M, TU, W 9:30A.M. Jump to Today. As this is an online course … Office: RB 304A. Online Courses in Marketing and Marketing Certifications. Principles of Marketing course. MKT 331 MO/OA - 2016-20. Please do this as soon as possible. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera … Principles of Marketing Fall 2020 Schedule ... For each course, the course syllabus will document the amount of in-class (or other direct faculty instruction) and out-of-class work required to earn the credit hour(s) assigned to the course… If these times are not … If you are admitted to the full program, your courses count towards your degree learning. By completing this course, you are entitled to a free Calango Free Online Courses A basic understanding of the role and scope of responsibilities facing contemporary marketing management. It aims to build students’ understanding of the marketing process and principles. Please give me a copy of your approved accommodation form from ODS so that I can arrange for the accommodations. Assessment and certificate. Resources and support are available: you can learn more at titleix.tulane.edu. Through an exploration of best-practice marketing approaches, you’ll enhance your marketing knowledge, improve your professional decision-making, and adapt your approach to solving business challenges, whatever your role or sector. and by appointment. platform are completely free of charge. Welcome to Marketing Principles course, we are delighted to have you here. Pricing: List and explain a variety of pricing objectives. Calango courses brings the most well known free-open courses in the world to you. Late Assignments will be docked 3 pts for every week they are not submitted. As a professor of mine used to say, “the poorest quality opinion is the one left unvoiced”, so please do not hesitate to voice your opinion and questions. Course Summary Business 102: Principles of Marketing has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. Define the term marketing and explain its role and importance in an individual firm and the overall economy. Upon satisfactory completion of this course, students will be able to demonstrate comprehension and application of the following skills: MKTG 10: Student Edition, ISBN: 978-1-337-14842-9, Lamb, MKTG 10 Online (included if you purchase new MKTG 10 book, but not required), Student Registration URLCoursemate Key: 4LPP-Q15P-MFLBInstructions for Students: How to Access your 4LTR Course (SLAM-3030), 1) Engagement: Attendance, In Class Participation and Marketing “In Real Life” (15%). syllabus The syllabus page shows a table-oriented view of the course schedule, and the basics of course grading. syllabus: HTML Editor Rich Content Editor. Fees. This Principles of Marketing Syllabus Resource & Lesson Plans course is a fully developed resource to help you organize and teach the principles of marketing. The basis for grade determination and the date of final the examination cannot be changed. Location: First floor of the Mechanical Engineering Building, #14, Uptown, Web Page: http://www2.tulane.edu/advising/tasc/peerlearningsupport/writing.cfm, Tulane University recognizes the inherent dignity of all individuals and promotes respect for all people. Expectations of this Course: This is an online course, meaning that most of the course work will be conducted online. Identify and classify marketing segments and targets, demonstrating the use of marketing research techniques. I do understand y'all have other lives, jobs, family, etc., so if you need to miss a class or leave early, please let me know ahead of time as a courtesy. Any student behavior that indicates a lack of academic honesty and integrity is considered a violation of the Tulane University Honor Code. This course examines our present-day marketing system from a managerial point of view and has a current events component to help emphasize the marketing principles in today’s business world. To be successful in a PCM course you must be disciplined to set a time to study the course … Your semester grade will consist of the following. Marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. COURSE’SYLLABUS:’MKT’2100’Principles’of’Marketing’ Winter2015,16,Online! Each team will find a business as its digital marketing consulting client. Understand the importance of strategic marketing and know the basic outline for a marketing plan: Analyze the external environment to identify opportunities or challenges to a business. There is no cost to access and enroll in this course. This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. Each week, you will have the opportunity to present an article, video, advertisement or experience you had relating to the marketing concepts we are discussing. That is, if you are watching videos on your tablet or texting with friends, you will receive a “zero” for attendance even though you were physically present. COURSE SYLLABUS PRINCIPLES OF MARKETING BUS 2810 3 semester hours credit COURSE INFORMATION Course Description: The course is a study of the fundamentals of marketing. Marketing is the core of an operating business. Marketing Principles is the foundational course for all pathways in Marketing Education. Jump to Today. In lieu of a final examination, you will be required to work on a semester long project. In-Class Participation - various during the semester. 1 Syllabus: MKTG 102A Introduction to Marketing The School of Business St. Thomas Aquinas College Michael Murphy, Dean Course Description: This course is designed to provide students with a broad background on the nature and scope of marketing … Course Project: Digital Marketing Consulting Project. Any and all of your communications on these matters will be treated as either “Confidential” or “Private” as explained in the chart below. Promotion / Advertising: Describe the role of advertising and public relations in marketing a product or service. BAS 282 - Principles of Marketing Introduces marketing functions as it applies to various types of business organizations with attention to the marketing concept, including the marketing mix of product, price, promotion, and distribution decisions; international marketing; and social responsibility. http://www2.tulane.edu/advising/tasc/peerlearningsupport/writing.cfm. While not graded, it is worth 10 points toward your final course grade. course grading. This Principles of Marketing Syllabus Resource & Lesson Plans course is a fully developed resource to help you organize and teach the principles of marketing. However, the faculty member may adjust the order in which course material is presented, as the need arises. Principles of Marketing course and will be evaluated by a comprehensive departmental exam during the final exam period. Understand and apply marketing … Groups must attain instructor approval of project topic. If you’d like to take notes on the course topics, I can reluctantly make an exception, but I can tell when you are watching videos, checking email, listening to music, or surfing the web. Counseling & Psychological Services (CAPS)    (504) 314-2277 or The Line (24/7)    (504) 264-6074, Case Management & Victim Support Services     (504) 314-2160 or      srss@tulane.edu, Tulane University Police (TUPD)     Uptown - (504) 865-5911     Downtown - (504) 988-5531, Sexual Aggression Peer Hotline and Education (SAPHE)     (504) 654-9543, Title IX Coordinator     (504) 314-2160     msmith76@tulane.edu, Once the course begins, the syllabus may not be changed in a substantial manner. Introduces marketing functions as it applies to various types of business organizations with attention to the marketing concept, including the marketing mix of product, price, promotion, and distribution decisions; international marketing; and social responsibility. The objectives of this course are to acquire the key concepts about marketing, the way a company manages its relationship with consumers and elaborates its offer in order to optimise its position in a competitive environment. Through this course, students also acquire skills to design marketing strategies of SMEs. Online Course Syllabus Template The syllabus should include a statement of course objectives and requirements, a description of the grading system, tentative examination schedule, as appropriate to the course, and a clear attendance policy. Office Hours: F, 5:00-6:00PM and by appointment. Course Description: This course will explore the basic principles of marketing and its role in business. Learn More. good idea to also schedule your study time in advance and try as best as you can to stick to The Course Schedule lists the topics each class will cover, the required readings to be completed prior to class, and the final project assignments and quizzes that are due. Orientation for PCM Principles of Marketing: PCM courses are designed for anyone, who has scheduling problems, work-scheduling that conflict with normal class times, or any reasons they may have. Please read the selected chapters prior to coming to class (for the chapters with asterisks *, only certain sections will be covered). Fax: (348) 348-3792. However, the faculty member may adjust the order in which course material is presented, as the need arises. Emphasis is placed on the integration of marketing principles … Principles of Marketing – BUSI 330. We recommend that you work through the course at a pace that is This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. To add some comments, click the "Edit" link at the top. Since the quizzes are on-line, you will have access to notes, videos and readings on Canvas and are required to take the quiz before the next class. By completing this course, you are entitled to a free Calango Free Online Courses certificate. See this page for resources and guides on who to use references for your assignments and presentation. Spring 2017 Hello Class, I look forward sharing a great introductory course in the principles of marketing this semester. Course Syllabus. During the week, I usually respond to your questions within 24 to 48 hours. Click Unit 1 to read its introduction and learning outcomes. The majority of class time will be spent in lecture discussing the various solutions to marketing cases by the application of marketing principles. Online … Please know that if you choose to confide in me I am mandated by the university to report to the Title IX Coordinator, as Tulane and I want to be sure you are connected with all the support the university can offer. All courses in our Syllabus - What you will learn from this course. You can add any other comments, notes, or thoughts you have about the course Winter Class time: ONLINE Semester hours: 3 Class Location: ONLINE Phone: (cell) 314-973-3307 Office: FH2135-in Mgmt/Mktg Dept (FH2120) E-mail: cwinter@siue.edu … This also includes … It starts with identifying and measuring consumers' needs and wants, assessing the competitive environment, selecti… Design Thinking for a Digital WorldOur foundation for everything online is seeing all our brand touchpoints through our users’ eyes. Create and present the components of a working marketing plan. 5 hours to complete. Digital marketing consulting project is an experiential learning component of this course. It is disrespectful to me and to your fellow classmates. Course Syllabus Course Name: Principles of Marketing Term and Session: 20161 Course ID: MAR1011 Reference Number: 524295 Table of Contents Faculty Contact Information Class Activities Course Description Class Schedule General Course Outcomes Grades Prerequisites and Corequisites Policies and Procedures Methods of Instruction Technical Resources Textbook and Materials Help Desk … Course Description … Subjects covered include consumers, market research and target markets, feasibility analysis, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing. The Project Assignments are to be submitted via Canvas for review, and your group should be ready to present and share in class. Online Course Syllabus Template . Email: Please use Blackboard Messages . There is a total of 11 quizzes, but I will only count the top 10 grades when calculating your final grade. The Final Project Assignments and Quizzes are listed in the Assignments Summary below and Canvas will remind you when they are due. It is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Describe the elements of the marketing mix (4Ps of marketing): Product: Explain the use of product mix and life cycle in a marketing strategy. Course Objectives This is the foundation course on marketing. Syllabus. Proctored Exams/Online Instruction: Students should be aware and plan ahead for the possibility of having to complete all courses and/or exams online or in a proctored environment. Excused absences still count as absences. CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 10/27/2020. Participation in these exercises during class is required and is considered as part of your Attendance grade. While I may challenge you to defend your opinion or comment, please understand I do so to encourage precision in thinking and argument quality, and not because I do not like you or disagree with your opinion. We’ll rely on the power of design thinking and using a user-centric focus to drive successful online marketing strategies and campaigns. It starts with identifying and measuring consumers' needs and wants, assessing the competitive environment, selecti… Only one (1) MIRL per student per class and there is a maximum of 5 students presenting each class, so don’t wait until the final weeks to share your knowledge! 2. The Project Assignments are the building blocks of the final presentation and due dates are meant to keep your group on schedule. take more or less time to learn or read, we estimate that the "average" student will comfortable for you and allows you to make regular (daily, or at least weekly) progress. Marketing “In Real Life” (MIRL) - 2 MIRL per semester (10%). Course Syllabus Course Name: Principles of Marketing Term and Session: 20161 Course ID: MAR1011 Reference Number: 524295 Table of Contents Faculty Contact Information Class Activities Course Description Class Schedule General Course … 1 !! I will take attendance at the end of the class, so if you leave early unannounced, you will be considered absent for that class. There will be on-line, individual quizzes throughout the semester to test your understanding of the concepts presented, and to keep you up to date with the course material. You can add any other comments, notes, or thoughts you have about the course structure, course … Please make sure you are cleared financially for this course asap. Topics covered include the functions, principles… Please respect my time by showing up to class on time with the chapters read, assignments completed, and with an attitude to contribute and participate. I take the honor code very seriously as there is no excuse for cheating or copying someone else’s work. Create and use a mission statement, SWOT analysis and SMART goals. Class attendance is mandatory and is calculated into your final grade. Please follow this link to see the entire Course Schedule. The Writing Center is a free tutoring service that provides students with assistance on papers in the English language for most Tulane undergraduate courses. Expectations for performance in an online course are the same as for a traditional course; in fact, online courses … While learning styles can vary considerably and any particular student will The lectures are interactive and designed to discuss and explain the principles and applications of the chapter. Course Description. Marketing Principles is a self-paced course in which you the learner determines when They need to be good at public speaking, communication, analytical thinking, creativity, negotiating, stress management and possess good technology skills. Seven perspectives of marketing: global, relationship, ethics, customer value, productivity, technology, entrepreneurship, is included in this course. Complete a course and earn a certificate for free, no hidden costs, forever! Email: liuy@fiu.edu (best way to reach . Content Rating. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. Module 4: Marketing Strategy Why It Matters: Marketing Strategy; Alignment of Marketing Strategies; Marketing Strategy Mechanics; Strategic Planning Tools; Examples of Corporate Strategies; Customer Relationships; Putting It Together: Marketing Strategy; Assignment: Marketing … All courses in our platform are completely free of charge. Principles of Marketing. Not participating will result in a ZERO for the assignment. You must submit the MIRL as an assignment via Canvas and present it to the class to receive credit. take hours to complete this course. For this reason, it is important for you [the student] to, How to Access your 4LTR Course (SLAM-3030), http://registrar.tulane.edu/academic-calendar. The project consists of Project Assignments and a Final Oral Presentation to the class. Understand key terms, topics and concepts in marketing. You must notify me in advance by calling or contacting me via email. you will start and when you will complete the course. Once the course begins, the syllabus may not be changed in a substantial manner. Course Content and Outcomes Guide for BA 223 Effective Fall 2020 Course Number: BA 223 Course Title: Principles of Marketing Credit Hours: 4 Lecture Hours: 40 Lecture/Lab Hours: 0 Lab Hours: 0 Special Fee: Course Description Explores marketing … Students will learn how to Please do not hesitate to ask if you need help finding one. Students develop an understanding of the functions of marketing and how these functional areas affect all businesses. Week 1. This course is designed to serve as an introduction to the basic principles of marketing, practices, and the application of these practices. Unit 1: The Definition and Principles of Marketing. At the conclusion of the course… Course Syllabus MRKG 1311 –Principles of Marketing Catalog Description: Introduction to the marketing mix functions and process. The schedule of Quizzes can be found in the Course Schedule. Note(s): This is a face to face classroom with materials and some assignments/projects posted online. For in-class exercises and presentations, please be present and on-time. There is no instructor or predetermined If you are going to be late or miss class, please text or call me as common courtesy. The study of the system of activities that constitutes marketing … Your group will develop and present a Marketing Plan for a company, product or service, or new strategic focus. First, read the course syllabus. Under extreme circumstances, exceptions to this policy may be arranged by consulting with me. A complete description of the Honor Code, violation definitions with emphasis on plagiarism, and disciplinary procedures and actions can be found at the following site: http://tulane.edu/college/code.cfm. I do my best to make the classroom fun and engaging. 4. 94 %(9,123 ratings) Week. Course Syllabus Principles of Marketing 1128-MAR3024VC1128-89905 : GENERAL INFORMATION • IMPORTANT INFORMATION • COURSE DETAIL • COURSE CALENDAR: GENERAL INFORMATION : Professor Information: Instructor: Dr. Jonathan N. Goodrich. Free online courses made easy. This also includes … You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. For this reason, it is important for you [the student] to check your Tulane.edu e-mail account and Canvas on a regular basis so you are informed of any changes to the course syllabus.Syllabus Changes. If I feel your electronic device is disrupting the class or my lecture, I’ll ask you to put the device away or excuse yourself from the class. A common terminology within the field of marketing is the Marketing Mix, or the 4P’s of Marketing: Product, Price, Promotion, and Place. Participation - Students are expected to take part in class discussions and present assignments to the class. Every class missed after two will be a half-grade deduction. Courses are available under a Creative Commons Attribution 4.0 Unported license. Your MIRL presentation should be a 1-2 minute overview, explain how it relates to the topics and concepts we are discussing, and answer any questions or comments from the class or instructor. I am committed to working with the ODS to ensure that all approved accommodations are provided. This course examines our present-day marketing system from a managerial point of view and has a current events component to help emphasize the marketing principles in today’s business world. This means talking with your instructors about what minimum technical requirements (software and hardware) will be required should your class move online or a student's personal needs dictate. that schedule. The basis for grade determination and the date of final the examination cannot be changed. This means talking with your instructors about what minimum technical requirements (software and hardware) will be required should your class move online or a student's personal needs dictate. Course Content and Outcomes Guide for BA 223 Effective Fall 2020 Course Number: BA 223 Course Title: Principles of Marketing Credit Hours: 4 Lecture Hours: 40 Lecture/Lab Hours: 0 Lab Hours: 0 Special Fee: Course Description Explores marketing activities which support and connect to other business functions, such as management, finance, and logistics. In a ZERO for the accommodations … course Description: this is a Calango. 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